Virtual Academy for Volume Photographers
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Who we are

The Volume Imaging Professionals™ Trade Group (or VIP™ for short) is dedicated to helping its Members grow their mass-market photography business based on best business practices, technical expertise, unyielding commitment to customer service and by subscribing to the highest levels of professional standards and ethics. We represent Photographers who take on challenging, volume-based, mass-market assignments of all types – done primarily on location.

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What we do

Learn from some of the best instructors in the business. These are highly experienced professionals with proven track records inside the industry. Best of all, we take as much time as necessary to cover the educational content in detail, with workshop handouts and technical notes so you can follow along and keep for later reference. Many learners find this teaching approach more conducive to not only understanding the concepts better, but being able to apply them better in real-life photography situations.

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Want to Join Us?

Invest in helping VIP bring you the many benefits we’ve outlined here including Advanced Education, Advocacy for our Industry, Accreditation to stand above competition, get keen insider information about issues that affect you and much, much more. Your individual monthly membership costs less than what most of us charge for a picture package, yet you’ll get so much value in return. Remember, you can cancel at any time so sign up and become a Member today!
 
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Speakers

Hover & Click on the Speaker's photo to access their program title and description, as well as their Speaker Bio

Marion Hughes

Owner - AYS Imaging, Dallas, TX

Lance Baker

Formerly with Balfour Yearbooks, currently Yearbook Advisor - Navarre High School, Navarre, Florida

Michele Celentano

Owner - PMA School Portraits, Anthem, AZ

Erin Dearing

Operating Partner - PortraitEFX by Northstar Photography, Farmington Hills, MI

Kirsten Spencer

Owner - Kirsten Spencer Photography, Orange MA

Brandy Finch

School Representative - American Photo Marketing, Ypsilanti MI

Carl Bott

Owner - CB Sports Photography, Nashville TN

Mark Hommerding

Pres. American Photo Marketing, Ypsilanti, MI

Victoria Shoulders

Owner - ProStudio7 Photography, Clarksville TN

Jeff Edwards

Owner - Scholastic Reflections, Milwaukee, WI

Michael Sheasby

Montreal, Quebec; Owner High5

Tim Macdonald

Owner - Image Art Studio, Glen Rock NJ

Chris Wunder

Executive Director - Volume Imaging Professionals, Owner - PortraitEFX, Brevard, NC

Benedikt Greifenhofer

CEO - GotPhoto, New York, NY

Mitchell Moore

Owner - Big Money Photography & VirtualDarkroom.Photography, Dallas, TX

Denise Gillette

Maurer Photography, Ashland OH

Erica Morrow

Owner - Slow Road Photography, Minneapolis MN

Mande Wickham

Owner - MxM Photography, Wichita Falls, TX

Program

DID YOU MISS IT? Although the Live Conference ended - you can still experience ALL SESSIONS through our REPLAYS. Simply select the GET THE REPLAYS button above to access almost 40 hours of some of the best education out there for Volume Photographers
Day 1
03 Jan 2022
Day 2
04 Jan 2022
Day 3
05 Jan 2022
Day 4
06 Jan 2022

GENERAL-School sales presentations and answering objections

ROLEPLAY SESSION - Great athletes study their craft, run drills, practice, and prepare for each game.  Likewise, if you expect to do well when trying to book a new school, study your own sales process and practice with roleplaying.  Mark Hommerding and Brandy Finch, both with 25+ years of experience in the volume photography business, will simulate sales presentations and how to work with existing client requests.  Mark and Brandy will talk about how to break down the sales process.  Roleplaying will make sure that you are more comfortable when talking with both prospects and clients.  
Brandy Finch
Mark Hommerding

L1 – Growing your Dance School Business

Erin Dearing will share how their company, PortraitEFX by NorthStar continues to grow while other studios are seeing business challenges. Erin's emphasis is on outstanding photography along with proactive marketing and exceptional customer service through a Team service model. Erin is a real-life dance-Mom as well as being a professional photographer, so she brings an unusual perspective to her work.
Erin Dearing

GEN-Viewfinder Masks can save you up to 80% of your cropping time. Now available for Mirrorless cameras

Viewfinder Masks can save you up to 80% of your cropping time. Now available for Mirrorless cameras

GEN- Q&A with a Powerhouse Preschool Photographer

Erica will sit down for a Q&A session to share valuable secrets and tips on how she exploded her business over the last couple of years! What are your biggest challenges in this market???   Write down your questions and be ready to ask away!
Erica Morrow

L1-Sports Photography – A Comprehensive Look

Sports Photography means different things to different people.  Join one of the industry's top Sports Photo Instructors to look at Volume Sports Photography from end-to-end.  Discussion will include T&I photography both Traditional and Virtual, Action Sports Photography, and Scholastic vs. League Photography.  What is needed to get started ... and stay profitible?!?
Mitchell Moore

Scaling Your Business

You have been working hard to grow your business and now your efforts have paid off, but now what? More staff, more gear, how do I manage it all? In this session we discuss things you consider when growing your business. Benchmarks for adding staff and gear. Other ways to manage existing resources for maximizing resources. We will also talk about implementing “Standard Work” This practice alone will improve productivity and reduce bottle necks. You will get tips on how to develop, implement and refine standard work in your business
Jeff Edwards

L1-Essential sales and marketing skills for high-volume photographers-PART I

Level I - Comprehensive Sales & Marketing for ALL Volume Photographers
Chris Wunder

L1-From High-End Portraiture to High-Volume School Photography. You CAN do both

After a 30 year career in wedding and portrait photography, Michele Celentano decided to dip her toes into the world of volume photography.  She quickly realized it was a whole...
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Michele Celentano

Workflow got you down? Get a Handle on it!

Tim Macdonald of Image Art Studio will share his volume photography workflow from promotion through delivery. The New Jersey-based photographer will teach you the best practices to promote picture day for Schools and Sports, how to get subject data in advance, and the process for handling both prepay and proof jobs. Next, he’ll show you the the workflow to prepare for and how to conduct picture day. Finally, he’ll walk you through image editing, uploading of data and images, and orders to your online store or lab. Furthermore, Tim will also share valuable tips on how to reduce your pre-production time.
Tim Macdonald

COMMISSION – Probably one of the most disliked words in volume photography business

But, things are changing when it comes to commissions. They are being offered in many ways today and most cases they are lower than used to be. We will talk about these new trends in commissions and how to help make them a selling tool for you. We also will talk about creative alternatives to the typical commission plans that let school see more value but cost you less. After this session I think you will change the way you look at commissions.
Jeff Edwards

L1-Stop Missing Out On Sales: What You Need To Know About E-Commerce

Today’s school and sports photography customers are often millennials and as such their expectation is easy ordering and high-quality photos. You can handle the latter part, but the first now...
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Benedikt Greifenhofer

L1 – Contract Senior Portrait Programs – How I went from photographing 38 Seniors to over 2000 seniors in just one year

Just two years ago, Victoria photographed 38 total non-contract seniors in her studio. Today her studio is photographing over 2000 seniors a year, thanks to Senior Portrait Contracts with local School Yearbooks. Exponential growth like this might scare some photographers, but not Victoria. She will share her insights into how she scaled-up quickly, but will also reveal some hard-knock challenges and solutions that we can all learn from. Co-presenter Chris Wunder will join the discussion with valuable best-practices to help you get started off with Senior contracts, right.
Victoria Shoulders
Chris Wunder

L1-Essential sales and marketing skills for high-volume photographers – PART II

Level I - Comprehensive Sales & Marketing for ALL Volume Photographers
Chris Wunder

GEN – Yearbook Advisors – Are they a friend, or not?

Develop great relationships with Yearbook Advisors by learning their expectations and fears. Lance Baker is an actual High School Yearbook Advisor and Photography Instructor who will teach you how to be a hero to the schools you're working with, while not being taken advantage of in the process.
Lance Baker

GEN- Seven “Dirty Little Secrets” of Photography that can make or break you

This class will be an eye-opener for rookie and seasoned professionals alike.
Marion Hughes

L1-Yearbook Layout 101

NOT offering a Yearbook publishing program could be a reason you're NOT getting more school contracts. See how easy it is to work with school volunteers to quickly assemble a yearbook using automated layout software.
Denise Gillette

GEN-Why you MUST offer and service a yearbook line to be successful in School Photography

Yearbook sales and service are often the KEY to booking and keeping school and accounts. Learn the essentials of what to offer, how much to charge, and how to leverage this service to LOCK-IN your accounts for years to come
Chris Wunder

GEN-Make Everyone Look Better – Without Photoshop      

A portrait photography primer.  Learn how to shoot so that long noses are short, heavy people look thinner, minimize or eliminate eyeglass glare, and smooth wrinkles without post-production.
Marion Hughes

L2-You Aren’t Using Online Sales to The Maximum Potential… Yet!

So, you already have an e-commerce solution, but are you using it to its full potential? Are you utilizing marketing campaigns effectively? How does social media play into your strategy?...
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Benedikt Greifenhofer

GENERAL-EXCEL hacks for Volume Photographers

The challenges of dealing with data received from many different sources, school, league and sponsor, can be perplexing for many volume photographers. Learn the essential MS EXCEL hacks you need to know to handle data with speed and confidence. These shortcuts will save you time and money!  I WILL have a new trick, technique, or hack for you!
Mitchell Moore

L1-Essential sales and marketing skills for high-volume photographers PART III OF III

Level I - Comprehensive Sales & Marketing for ALL Volume Photographers
Chris Wunder

MANAGING YOUR BUSINESS

Every business has issues to deal with. They maybe anything from customer facing policies, account management issues to general operating issues. We will discuss the things that you can probably expect to occur and how you might deal with them. In additional we will talk about how you can spot potential issues and fix them by looking at the sales and financial reports for your business. Some of things we will look at is determining the financial viability of a school account. Ways of monitoring your company’s financials to make sure profit and expenses are on target
Jeff Edwards

GEN-Simplified Outdoor Lighting

Learn to do volume outdoor portrait lighting without an Assistant or a ton of equipment. Discover a simple formula for natural-looking flash-fill in any environment.  Get reliable exposure and white balance in seconds and reduce post-production time by more than half.
Marion Hughes

Managing and Growing a Large Sports Photo Business

What Got You Here Won't Get You There!   Learn how Carl manages a staff of over 50 to run a large Sports Photography Business.  What does it take to grow - really grow?
Carl Bott

Learn the secrets to winning big School District Bids & RFPs

NEW Many school districts from across the nation use a consolidated bidding or RFP (Request For Proposal) process to select their photography provider, often for a 3-5 year term. The winner of the bid usually gets all the business of that type in the District, including all the schools at one time. Winning a district-wide bid can dramatically change and enlarge your business. The good news is that even small local photographers can win the bids, if you know how to do it. This program will share proven tips to win them.
Chris Wunder

Employees – ’nuff said

Full time or part time you need them! Where do you find? How do you train them? What should you pay them? How do you manage them? How do you protect your business from them? What employment issues might come up and how will you deal with them?
Jeff Edwards

L2 – Business Acquisitions. Top tips to buy, sell or transfer ownership of a high-volume photography business

Level II - Business Acquisitions. Top tips to buy, sell or transfer ownership of a high-volume photography business
Chris Wunder

High5.ID Introduction and Demonstration

High5 offers software as a service for schools. We provide digital and printed ID to all stakeholders (students, staff, visitors, guardians) – which serve as access points to a suite...
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Michael Sheasby

CLOSING SESSION – Volume Imaging Professionals 2021 Wrapup and 2022 Forecast

A look back at 2021 and a look forward at 2022.  While no one can forecast specifics in this crazy world in which we operate, we'll look at some trends and opportunities for Volume Photography in the upcoming year.
Chris Wunder
Mitchell Moore

More Info

Tickets

LEVEL I Class Pack
99.00 USD

LEVEL I Class Pack

Includes all LEVEL 1 programs

+all General Sessions

Level 1 programming is for 

smaller companies grossing 

under $200k / year.

*General Sessions appropriate 

for ALL Volume photographers.

Book Now
COMBO PASS for BOTH Levels
159.00 USD

Includes all:

LEVEL I classes

LEVEL II classes

+ all General Sessions

*Level 1 programming is for 

smaller companies grossing 

under $200k / year.

*Level 2 programming is for larger, 

enterprise-level businesses grossing

 over $200k / year.

*General Sessions appropriate for ALL Volume photographers.

Book Now
LEVEL 2 Class Pass
119.00 USD

LEVEL 2 Class Pass

Includes all LEVEL 2 programs

+all General Sessions

Level 2 programming is for larger, 

enterprise-level businesses grossing 

over $200k / year.

*General Sessions appropriate 

for ALL Volume photographers.

Book Now

Presentation

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Sponsors

The Academy would like to thank our wonderful Sponsors
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