14 Years of Volume School Photography Experience revamped for a Post-Covid world and modernized for business in 2024 – and beyond!

Community Support in this Hybrid 4-Week Course. Best of both LIVE and Recorded course modules.
NOTE: The 4-week course launches LIVE on Sunday November 5th, BUT! You can still register and have access to all lessons plus recorded Live Sessions.
Register Now for Bonus Items
THE COURSE PRICE of $197 is discounted to kick off this launch. The Bonus Pack goes away once the course launches!

Meet Your Host - Mitchell Moore
Get to know your Host and Primary Instructor
So…You don’t know what you don’t know – right?
Let’s face it. The unknown can be a bit daunting. As a matter of fact, it can be downright debilitating. When we aren’t sure what to do, what not to do, or who we can turn to for help, it can stop us in our tracks to the point we don’t do anything.
That’s how a lot of photographers face School Photography. There is a perception that it’s harder, more complicated, or there is more on the line than there is with sports photography or portrait work. There might be a bit of truth in there somewhere, but the fact is there are a lot of ‘Goobers’ out there taking school photos right now. If they can do it, I promise I can teach you the right techniques to do a better job than they are doing today.
Want to know how? I’ve taken the input of industry partners, my expertise of 14 years of volume photography in all genres, and the latest and most up-to-date revelations to produce the most comprehensive School Photography course just for you. I’ve built this course specifically for those photographers trying to add more school photography jobs to their studio lineup.
NOTE: The 4-week course launches LIVE on Sunday November 5th, BUT! You can still register and have access to all lessons plus recorded Live Sessions.
Register Now for Bonus Items
THE COURSE PRICE of $197 is discounted to kick off this launch. The Bonus Pack goes away once the course launches!
What We Will Do Together
- Give you bite-sized lessons ...pick all or just the ones you need. There are over 50 Lessons in all, starting from making a list all the way through Picture Day to the After Party
- Show you all of the options - traditional, extraction, reflector, etc. I'll share our top Lighting Diagrams with you - set up in minutes, consistently, every time
- You'll have recorded lessons you can take at your own pace, but we'll get together LIVE a couple of times each week during this 3-Week course
- Get together in our Course Only Facebook Group and answer any questions you have about, well, anything related to School Photography
- Give you real, Action Steps you can take to book real events right now. In our last Live Event, our participants booked over 2,000 students/players within a week of leaving
Over $800 in Bonuses only available until the course goes Live!
Bonus Pack Includes:
• 2 Sides of the Sales Coin ($195 Value)
o The Hustle Side of Sales – Carl Bott
o The Softer Side of Sales – Mitchell Moore
• Can Fewer Students Mean More Money? – Heather Crowder ($195 Value)
• School Sales: Roleplaying… – Mark Hommerding ($95 Value)
• School Photography Posing Guide – ($95 Value)
• Lighting Diagrams for School Photography ($75 Value)
• Email SWIPE Files – ($97 Value)
• LIVE Coaching Call to Review Your Business ($75 Value)

Ready to see what's inside?
School Photography A to Z includes.
10 Course Modules with over 50 bite-sized lessons
· INITIAL SETUP
o Aligning your business.
o What can you expect from School Photography?
o School Photography Norms, Misconceptions, & School Expectations.
o Set Your Goals
· SAM – SALES AND MARKETING
o Find Your Avatar
o Make Your List (& check it twice!)
o The Detective Work – Do Your Research
o New List to Target
o Low Hanging Fruit – First
o 3 Steps to Success
o Next Level Sales / Sales for Anyone
o Close the Deal
o Alternatives
o Leave the Door Open & The Bridge Intact
o Products, Packages, & Pricing
· ONBOARDING & PREP
o Onboarding – Who and Why
o Timelines with Reminders
o Plan Ahead & Double Your Time Estimations
o Event Setup Forms
o Data Request Follow-up
· HR & STAFFING
o Contractors vs Employees
o Uniforms
o Equipment
o Travel
· EQUIPMENT & STORAGE
o Cameras
o Lights & Modifiers
o Backgrounds/Extractions
o Storage
o Vehicles & Transportation
o PICTURE DAY KIT – PDK
§ All 12 Items to Include
· JOB SETUP
o Data Ingest
o Job Setup in the e-Commerce Platform
o Methods – QR, Entag, Facial Recognition
o Picture Schedules – How to Make Them
o FORMS: Event Tracking Forms
o Staffing Schedules
o Equipment Prep
o Determine Your Lighting Diagram
o Job P&L Setup (with form)
· PERFECT PICTURE DAY
o Arrival & Setup
o 1st Groups – Scheduled and How to Handle
o Camera Process – various workflows
o Posing & Lighting
o Traffic Management
o Wrapping it all up
o Pack It Right
· POST-PRODUCTION
o Backup, Backup, Backup
o Best Pics, Extraction, Load, Turn-on
· PROOFING, SALES, & DELIVERY
o Marketing to Parents
o Communication is beyond Key
o Emails- Outline & Swipe Files
o Keep the School in the loop on every communication
o The Final Stretch
o Sales Push, Calculate Rebate, Take Check, Take Thank You Treats, IYNU Cards, Debrief w/DM
o Plan/Book Next Year’s Date NOW!!!
· THE AFTER PARTY
Debrief with your team – Write It Down!
Plus…
2 LIVE Sessions Each Week
Community support through a Course-Member Only Facebook Group
Academy Support throughout
Full Access to All Recordings plus the LIVE session Replays for 1 year


Over $800 in Bonuses only available until the course goes Live!
Bonus Pack Includes:
• 2 Sides of the Sales Coin ($195 Value)
o The Hustle Side of Sales – Carl Bott
o The Softer Side of Sales – Mitchell Moore
• Can Fewer Students Mean More Money? – Heather Crowder ($195 Value)
• School Sales: Roleplaying… – Mark Hommerding ($95 Value)
• School Photography Posing Guide – ($95 Value)
• Lighting Diagrams for School Photography ($75 Value)
• Email SWIPE Files – ($97 Value)
• LIVE Coaching Call to Review Your Business ($75 Value)