Preschool Photography – Expectations, Sales, and Marketing

With some of the youngest parents out there in our industry, what are the expectations of parents, teachers, and directors when you are photographing Daycares, Preschools, and Learning Centers?  What are the differences between Daycares, Preschools, and Learning Centers and do they affect your photography program?  Once you decide to dive into this amazing market, how to you find, acquire, and retain the very best centers?  Melissa will answer all in this fun and exciting day of photography.

Wednesday Kickoff – Early Childhood Photography!

Who’s ready for some ‘Littles’?  We’ll make a quick recap of Tuesday’s sessions and then set the stage for Melissa Tash of Spoiled Rotten Photography to show us how it’s done.  We’ll have some prizes, but yes, you must be present to win.  

Tuesday Networking Session

If you are a seasoned veteran of Sports Photography and feel like you’ve got it down, or, perhaps you have chosen to focus on other volume segments, then we have a special Networking Area set up just for you! In our Breakout/Networking Room, we’ll give you the opportunity to swap information, ask questions, and generally, grow your network while we work with the models in the Main room.

Sports Photography – Sales & Winning the Deal

Regardless of whether you are targeting League Sports or Scholastic Sports, you will need to “Get the Deal” to get things started.  Carl will walk you through his methods to grow from a single team to over 60,000 players (and another 30,000+ students) a year.  Even if you don’t photograph volume sports photography, you will want to be here and take good notes because he is the master of Value Bombs!

Networking Segment

If you are a seasoned veteran of School Photography and feel like you’ve got it down, or, perhaps you have chosen to focus on other volume segments, then we have a special Networking Area set up just for you!

In our Breakout/Networking Room, we’ll give you the opportunity to swap information, ask questions, and generally, grow your network while we work with the models in the Main room.

School Photography – Post Production & E-Commerce

Congratulations!  You had a Perfect Picture Day!  Now What?

We’ll break down and discuss:

Post-event process /
Proper Image Backup and Safety /
Common Post Production Workflows for Traditional / Extracted programs

School Photography – How to conduct the Perfect Picture Day!

Picture Day starts way before the first “Cheese!”  We will set up the right Picture Day Processes and Systems and provide you a checklist to ensure you “Tick all the right boxes” and really impress your Decision Makers this season.  

We will discuss:

Staffing /
Logistics /
Setup /
Lighting Diagrams /
Before-During-After Checklists and Processes /
Breakdown Best Practices /
Parting is Such Sweet Sorrow /
“What Now?”

SCHOOL PHOTOGRAPHY – SAM

SAM – Sales and Marketing –

We’ll build on the material sent in the Pre-Con Virtual material (provided to all Registered Attendees in their Lobby) and dive in to;

The Number 1 – Key Thing You MUST Have to be Successful in This /
Who are your real Decision Makers /
How to reach them effectively in 2023 /
Where to find new opportunities /
What it takes: /
Winning Bids & Presentations /
How to negotiate Rebates & Commissions

SCHOOL PHOTOGRAPHY – Current Expectations

Building on the Pre-Con virtual courses sent out to attendees, we will begin with the Norms & Expectations of 2023-24 School Photo Expectations.

What is currently being offered/desired in School Photography in 2023 /
Who are your current Decision Makers /
How are they different in 2023